Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one’s site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

1. How Search Engines Work

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.

The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

2. Differences Between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Yahoo! are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and MSN, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

Original post at http://www.webconfs.com/seo-tutorial/introduction-to-seo.php

Yes, that’s true, you are also amazed to hear this, it is very time consuming though , but you can make it possible. you can earn so much money in few basic steps.

Online Surveys

The basic idea is that every Multinational company needs to get thoughts of local community so they ask simple questions regarding liking, favorites , mood of target country. So they need to get best results , you will need to answer simple question regarding you nature, style etc. Its too damn Simple and you can earn money on daily basis.

Reading Emails.

An other basic idea is that you will be forwarded emails and you will need to read the articles of your interest , write some comments if you like. However, its not easy to get approved. I had tried few times but i always failed, don’t know what they really want from me.

Google Adsense

Best option, create a new simple website, apply for google adsense account, and then after you are approved, put google adsense code on every page at most 3 places. People who will visit , they will definitely click on content matching links , and here you go, y ou will start earning.
You can earn 500+ $ every month with google adsense.

Get some more infromation, regarding “how to get payed via surveys” , “payed from reading emails” and “earn by google adsense” . go to google.com and search using these three sentenses for more information.

This website is great as well, it does not offer any additional services yet if you just want to click on e-mails and get paid, this is the website for you. They pay a fixed rate of $.02 per email, yet I typically get more paid e-mails from them than I do InboxDollars so it works out. Even though I am now making decent money from other sources I continue to use this service due to its’ simplicity. If you want to make money online without putting in much effort it can’t possibly get easier than this. You click on the advertisements in your mailbox, wait for them validate, and eventually get paid. The sign-up bonus for this website is quite nice, highest I’ve seen for a legitimate website thus far. You get $10 just for clicking on the link above and signing up, the cash out for this site is also a lower rate at $25.

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This website is one of my personal favorites, I typically check my e-mail 3-4 times a day and usually there will be an e-mail or two from them in it which pays ~$.03-$.04 each. I do the daily surveys and %100 free offers and as a result make a decent amount off of it each month. There is also a $5 sign-up bonus associated with this website. Going to this website each day and doing what I need to do has become part of my daily routine now.

ClixSense

ClixSense is a great way to make money online in two separate ways. The first way is through viewing 30 second advertisements and getting paid for it. The second way is by hosting your own advertisements on the site for as little as one cent per click. This can drive traffic to your website or to referral links that you have (feel free to check out the advertisements and affiliate section for more information). There are many more advertisements that you can view if you decide to pay for the premium account, the cost is $10 for a year but you can make this back within two referrals or you can simply continue to view ads.

You can search more from google regarding these services www.google.com

This is the most widely and easiest way of online business. The basic theme of PPC is to advertise websites on your website and you get payed when a user click on the advertising links. There are many PPC options available which are google, yahoo , Bidvertiser However, Yahoo only offers PPC program to UK and USA webmasters and at present date , its still running in BETA . Google.com is the best option to earn from your website.

For PPC earning you will need

1. A website ( click here to get your quote )
2. A google adsense account
3. Full dedication , the most important

Why i recommend Google Adsense ? The answer to this question is very simple, Google is leader in PPC advertising. And they are ready to accept new comers in the market as well while most of the advertising agencies don’t let starter to earn. They have extra unbelievably high requirements. You can get google adsense account with three page website , Its just great service.

Click here to read how to apply for google adsense adsense